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How Traffic Exchanges Work
Different Traffic Exchanges work in different ways. In general though they all offer a free or paid version. Depending on which option you choose you will be eligible to receive a certain number of credits when you surf other member's sites and when you refer people who join. Almost all of them also allow you to build a downline of members you've referred. Often your downline can extend several levels deep so that as people you refer in turn refer others, you continue to gain more and more credits. Some Traffic Exchanges also pay out cash incentives when the people in your downline upgrade their membership or purchase other forms of advertising that the Traffic Exchange offers such as banner ads. This gives you several ways to benefit from participating in the Traffic Exchange. When deciding which Traffic Exchange program to join, there are several features to consider:

Developing Your Downline
To make Traffic Exchanges work in the beginning, it's important that you surf on a regular basis. A good strategy is to set aside a couple of hours each day. Although it may seem like a lot of work at first, you will soon see reap the rewards of increased traffic to your site. Since keeping up a schedule of surfing every day can be time consuming, the best long-term strategy for benefiting from Traffic Exchanges is to build your own downline. This is a group of people that you recruit to join a Traffic Exchange under you. As the members you've referred surf - and recruit others - you will receive credits. The larger your downline becomes, the more you'll be able to cut back on the amount of time you personally surf. Ideally you'll eventually have a large enough downline that you won't have to surf at all and you'll still be getting lots of targeted traffic. Since they are so important to your overall strategy, it's critical that you create a relationship with each member of your downline. Start by sending all new recruits a personalized welcome email. Thank them for joining and encourage them to contact you if they have any questions. This is also a good time to share with them any tips that have helped you make the most of Traffic Exchanges. Don't forget to encourage them to recruit new members. Since Traffic Exchanges typically offer you credits and/or cash for referrals that your downline make, it's in your best interest to have them recruit as many people as possible.

10 Tips For Using Traffic Exchanges

Strategies For Generating Traffic Using Traffic Exchanges
The most effective way for you to grow your business using Traffic Exchanges will depend on what products and services you're offering. Some webmasters find that they get great results by offering an inexpensive introductory product - while others use Traffic Exchanges simply to build their mailing list. Whichever option you choose be sure that your continuously testing and tracking. That's the only true way to know whether you've chosen the right strategy for your business.

Direct Sales Letters
If you'll be trying to make a sale to Traffic Exchange surfers it's important to remember that you have a very limited amount of time to catch their attention. So, this isn't the time to offer your $197 e-course. Instead choose a product that is inexpensive and so valuable that they can't pass it up. For example you may want to offer a special report for $9.99 as your initial offering. You can then upsell those customers later on your more expensive products. Be sure to keep your direct sales letter simple and to the point. Remember, every Traffic Exchange user is busy surfing to gain credits for them self. They do not have the time or the desire to read your long sales letter. To get their attention you need to create a page with an attention-grabbing headline and clearly stated benefits. Make sure it's an offer they can't refuse!

Name Squeeze Pages
For many people the better approach is to use Traffic Exchanges as a source of leads. Instead of trying to sell them something, focus on capturing their contact information so you can contact them again later and introduce them to your products and services. A name squeeze page is a web page that, when the visitor "lands" on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in. The rationale behind using a squeeze page is that most Internet marketers realize that the majority of visitors will not buy from a site on the first visit. This is especially true with Traffic Exchange surfers. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they'll get other opportunities to make the sale later. A name squeeze page, generally, has some enticing bullet points on it, and does a thorough job of describing what you'll be able to access after you enter your data. The key is to make your offer so enticing on the squeeze page that surfers are salivating to get it.

One of the absolute best ways to get free - or very cheap - targeted traffic today is by participating in Traffic Exchanges. Having a large community of users, clicking through websites to earn credits is a powerful way to get your offer seen. Remember, if you put some time and energy into working Traffic Exchanges you'll soon be seeing a steady stream of traffic to your own site. As with all things that are worthwhile it may take a while to create your downline and determine the best offer to make surfers. But in the end it will be well worth it!