Design an Effective Homepage
Your homepage is the first impression of your business or organization and this is where you must both catch the attention of the user and give them an understanding of what it is your organization offers. Most websites don't understand that people visiting may not be as educated on the products or services that you offer. This is where the design is important.
You need to be sure that you have a clear description of your business or orginization on the homepage. This will allow prospective clients to fully understand who you are and what you have to offer. If a prospect visits your website and on your homepage they can't figure out what service or product you have to offer them within a few seconds then they will likely leave. While returning clients and visitors may not benefit from the companies information about themselves it will not hurt either. You just have to create a balance of information for new visitors and returning visitors to make sure that they both can easily find what they need from your website.
An example of this at work is Mofiki WorldWides website. While you can't tell what Mofiki WorldWide is by the name the first thing you see when going to the website is a slideshow about each service. As you scroll down you get more details on each so that you can make a decision and either go to the services page or click the links in the slides to go directly to the service you require.
Your websites design has the largest impact on keeping a visitor at your website, which of course is the first step to successful online marketing.
